By Jamin Pursell

True-to-Hue™ Sizes: Redefining Size Standards

Welcome to the world of Strongsuit, where size stigma and body shame have no place. We believe in empowering individuals to embrace their bodies by offering sizes based on measurements, free from judgmental vanity sizes and preconceived gender labels. Our innovative True-to-Hue™ Color-Size System revolutionizes the way we define sizes, ensuring that every body can look and feel great in a Strongsuit.

Embracing Body Confidence

In a Strongsuit, you're body-confident, not body-conscious. Our tunic-top overlay celebrates your silhouette without digging in or bunching up. With support seams and strategic panel placement, your torso, hips, and booty are comfortably secured whether you're by the poolside or strolling down the sidewalk. We've created a garment that not only smooths like shapewear but also performs like sportswear, making it suitable for any occasion.

Size Inclusivity and Empowerment

Our True-to-Hue™ Sizes are at the heart of Strongsuit's mission. We believe that everyone should have access to stylish and well-fitting clothing, regardless of their size or body shape. We've replaced the traditional approach of using judgy vanity sizes and preconceived genders with a system that focuses on actual measurements and colors. By doing so, we promote a more inclusive and equitable fashion industry, where size stigma and body shame have no place.

The Importance of Size Inclusivity

Size inclusivity in fashion is about accommodating a diverse range of body types and shapes. It goes beyond offering a range of sizes from petite to plus size; it's about designing clothing that fits and flatters a variety of body types with consideration for different proportions, shapes, and sizes. Size inclusivity challenges the norms of the fashion industry that often exclude individuals who don't fit into a narrow size range.

Achieving Size Inclusivity

To achieve size inclusivity, fashion brands like Strongsuit are adopting new size ranges and design techniques. Our Color-Size System, for example, sorts bodies into colors based on actual measurements rather than relying on subjective vanity sizes. By providing a comprehensive size chart and fit guide, we ensure that individuals can find their ideal Color-Size using a simple tape measure. Additionally, we value customer feedback from individuals of all sizes, incorporating it into our design process to create clothing that meets their needs.

The Impact of Size Inclusivity

Size inclusivity is not only crucial for creating a more sustainable and ethical fashion industry but also for promoting body positivity and challenging harmful beauty standards. By making clothing that fits and flatters a wide range of bodies, we reduce the waste and environmental impact associated with ill-fitting clothes. Moreover, we empower individuals to embrace their bodies, fostering a more diverse and equitable society.

The Role of Color Size Charts

At Strongsuit, we understand the importance of providing customers with the information they need to make informed purchasing decisions. Our color size chart is a reference tool that displays the available colors and sizes for our products. It allows customers to compare and select the option that best fits their needs, considering factors like product dimensions, fabric composition, and care instructions. With our color size chart, we ensure that customers receive a product that not only aligns with their style preferences but also fits well and meets their expectations.


True-to-Hue™ Sizes
Strongsuit's Color-Size System and commitment to size inclusivity are reshaping the way we perceive and experience fashion. By focusing on actual measurements and embracing individual diversity, we empower individuals to embrace their bodies and feel confident in their own skin. Join us in redefining size standards and embracing True-to-Hue™ Sizes that celebrate every body. Together, let's build a fashion industry that embraces and uplifts all